Frustrated by cold feet and the drawbacks of old-school wool, two New England instructors teamed up to create a new breed of wool footwear that would be warm, itch-free and easy to clean; SmartWool socks were born. Today, SmartWool specializes in not only socks, but gloves, hats and sweaters, too, plus base layers made from the finest merino wool for clothing that’s soft, comfortable, versatile, and odor-resistant so the whole family can stay warm and happy for any outdoor activity. You’ll find that 90% of SmartWool’s products are knit in America. Your favorite slippers, beanie, pants, or mittens are all ethically produced in encouraging work environments. This means that you get a product that’s made with love—from start to finish.

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