Customers will earn and accumulate Loyalty Dollars on ALL merchandise purchased at any of our stores – Lucky Shoes, New Balance, Stride Rite and Vionic. That’s right Lucky Shoes fans – Loyalty Dollars will be earned on ALL Shoes, Socks, Apparel and Accessories! You can also redeem Loyalty Dollars on ALL merchandise purchased as well. After you accumulate $777.00 in Loyalty Dollars you will receive a $25.00 Loyalty Card in the mail to be used towards your next purchase! Customer Loyalty Program issued by and is at the discretion of Lucky Shoes Inc. Brighton brand is excluded from the Loyalty Program as of 2014.