We value our customers and want to show that appreciation! Join our Customer Loyalty Program for exclusive perks and discounts. You can earn loyalty dollars for every purchase made online or in any of our family stores, including Lucky Shoes, New Balance, Stride Rite and Vionic.


  • $25 Loyalty Card redeemable on your next purchase for every $777 you spend
  • Exclusive coupons, discounts and incentives
  • Mailings throughout the year
  • Special event notifications
  • Four-year database of past purchases

Ready to start earning Loyalty Dollars? Shop online now or find a store near you.

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